Fast food sign with piece spelled as peace

A Reminder That Sometimes You Need a Professional Writer

January is the time of year when companies take a thorough look at their businesses and plan the milestones that will hopefully help them reach their year-end financial goals.  Those milestones often include things like new marketing and advertising campaigns, booking booths at industry trade shows and events, and updates to their websites and other forms of online presence. All of which usually require new content to be created. Unfortunately, planning of upcoming budgets can …

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A dozen job applicants waiting for interviews

Recommended Movie For Job Seekers: “The Company Men”

For anyone who has been laid off, downsized, been part of a “resource action” or has been deemed “redundant” – or whatever euphemism is currently in vogue – you need to know three things:  You did nothing wrong to warrant this  There was nothing that you could have done at your job or with additional education to prevent it You are not alone Venues such as LinkedIn have probably reassured many of you of the …

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1940s Greeting card, showing salesman trying to get foot in door into woman's home

Hounding Customers With the Same Offer Is Not “Marketing”​

Salon called it the most overused cliché of all time.* And they are probably right. But I am still going to use it anyway because it best describes a serious problem I’ve seen in sales and marketing. Insanity is doing the same thing over and over and expecting a different result. (And no, Einstein did not say it.) In this case it’s trying to upsell your existing customers with the same offer way too often, figuring that if …

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Door mat that says "Go Away!"

Why Is the Tech Industry So Reluctant to Hire “Seasoned”​ Talent?

At what age do you no longer have any contributions left to make to business? 70? 60? 50? Even 40? Is it as bad as Hollywood sometimes portrays it, where in 1976’s Logan’s Run you are killed when you reach the age of 30? Or Boiler Room, when Ben Affleck’s stock broker says “And guess how old I am. Twenty-seven. You know what that makes me here? A ****ing senior citizen.” Definitely not that extreme. …

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Woman in home office, upset while talking on phone

How Poorly Worded Messages Can Cause Your Customers Grief

When you or your company write email and other informational messages to or for your customers, do you thoroughly review them to make sure that they are clearly understood by the average person? It is very important that nothing that is said contains any information or terminology that is used only by the people within your company. A common metaphor for that is “inside baseball”: using special knowledge or nuances not understood outside of an …

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