January is the time of year when companies take a thorough look at their businesses and plan the milestones that will hopefully help them reach their year-end financial goals.
Those milestones often include things like new marketing and advertising campaigns, booking booths at industry trade shows and events, and updates to their websites and other forms of online presence. All of which usually require new content to be created.
Unfortunately, planning of upcoming budgets can sometimes also take the form of cost cutting. That often translates into trying to have your existing staff — or a reduced one — accomplish more with less.
You may get lucky and have that work out in the end for you this year (you can only cut so often), provided that your staff already has the necessary skills needed to do a professional-looking job. If not, then the end results could do your company more harm than good.
Never forget that the written word is a permanent record of the level of quality that customers can expect from your products or services.
This is definitely not an area that you want to skimp on. You'll find that hiring an individual or a firm that specializes in written content will be money well spent.
(Photo taken by the author on Main Street, Binghamton, N.Y. on January 16, 2018.)
© 2018 Michael Marrer, Silver Lake Wordsmiths & Marrer Enterprises, Inc.