Michael Marrer

Are Videos — Television and Internet — Making Us Wired and Anxious?

August 1, 1981 — that’s the day that “Video Killed the Radio Star”. With the launch of MTV, the direction and production values of music videos continually evolved, with their techniques seeping into all aspects of television, Internet and business videos. But has that been a good thing? Fast cutting now seems to be the norm, with camera angles changing every two to three seconds. Originally used in Hollywood art films to “imply either energy …

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If You’re Using LinkedIn On Mobile Devices, You May Be Making This Fatal Mistake!

Even if you’re a relative novice when it comes to the effective use of LinkedIn, you no doubt have already seen or heard references about the importance of personalizing the invitations that you send out to connect with other members and expand your network. That is because no matter what job category or silo you think you’re in — B2B, B2C, coaching, accounting, etc. — in reality we’re all in the same basic business. And …

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Fast food sign with piece spelled as peace

A Reminder That Sometimes You Need a Professional Writer

January is the time of year when companies take a thorough look at their businesses and plan the milestones that will hopefully help them reach their year-end financial goals.  Those milestones often include things like new marketing and advertising campaigns, booking booths at industry trade shows and events, and updates to their websites and other forms of online presence. All of which usually require new content to be created. Unfortunately, planning of upcoming budgets can …

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A dozen job applicants waiting for interviews

Recommended Movie For Job Seekers: “The Company Men”

For anyone who has been laid off, downsized, been part of a “resource action” or has been deemed “redundant” – or whatever euphemism is currently in vogue – you need to know three things:  You did nothing wrong to warrant this  There was nothing that you could have done at your job or with additional education to prevent it You are not alone Venues such as LinkedIn have probably reassured many of you of the …

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1940s Greeting card, showing salesman trying to get foot in door into woman's home

Hounding Customers With the Same Offer Is Not “Marketing”​

Salon called it the most overused cliché of all time.* And they are probably right. But I am still going to use it anyway because it best describes a serious problem I’ve seen in sales and marketing. Insanity is doing the same thing over and over and expecting a different result. (And no, Einstein did not say it.) In this case it’s trying to upsell your existing customers with the same offer way too often, figuring that if …

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