I don’t know how many times I’ve seen posts like these in my LinkedIn feed: “Leaving today for the XYZ Trade Show in Las Vegas. We’ll be in booth 1746.” And you want me to respond and comment with . . . what? ❶ “You lucky dog — wish I were going”? ❷ “Don’t blow all your money on the slots and tables (ha, ha)”? ❸ “Remember — what happens in Vegas stays in Vegas …
Do Your LinkedIn Posts Resemble “Tombstone Ads”? Read More »
It’s the day that you never expected would come. You’ve spent weeks, months, even years, working on your business. The blood, sweat, tears and financial sacrifices have finally produced the results that were initially only a dream. Now someone recognizes that you have accomplishments, skills and information that need to be shared with others. And they want to interview YOU as an expert in your field — on THEIR podcast! Permanent, recorded fame. So you …
The One Thing You Must Do Before Appearing On Any Podcast Read More »
August 1, 1981 — that’s the day that “Video Killed the Radio Star”. With the launch of MTV, the direction and production values of music videos continually evolved, with their techniques seeping into all aspects of television, Internet and business videos. But has that been a good thing? Fast cutting now seems to be the norm, with camera angles changing every two to three seconds. Originally used in Hollywood art films to “imply either energy …
Are Videos — Television and Internet — Making Us Wired and Anxious? Read More »
Even if you’re a relative novice when it comes to the effective use of LinkedIn, you no doubt have already seen or heard references about the importance of personalizing the invitations that you send out to connect with other members and expand your network. That is because no matter what job category or silo you think you’re in — B2B, B2C, coaching, accounting, etc. — in reality we’re all in the same basic business. And …
If You’re Using LinkedIn On Mobile Devices, You May Be Making This Fatal Mistake! Read More »
January is the time of year when companies take a thorough look at their businesses and plan the milestones that will hopefully help them reach their year-end financial goals. Those milestones often include things like new marketing and advertising campaigns, booking booths at industry trade shows and events, and updates to their websites and other forms of online presence. All of which usually require new content to be created. Unfortunately, planning of upcoming budgets can …
A Reminder That Sometimes You Need a Professional Writer Read More »
For anyone who has been laid off, downsized, been part of a “resource action” or has been deemed “redundant” – or whatever euphemism is currently in vogue – you need to know three things: You did nothing wrong to warrant this There was nothing that you could have done at your job or with additional education to prevent it You are not alone Venues such as LinkedIn have probably reassured many of you of the …
Recommended Movie For Job Seekers: “The Company Men” Read More »
Salon called it the most overused cliché of all time.* And they are probably right. But I am still going to use it anyway because it best describes a serious problem I’ve seen in sales and marketing. Insanity is doing the same thing over and over and expecting a different result. (And no, Einstein did not say it.) In this case it’s trying to upsell your existing customers with the same offer way too often, figuring that if …
Hounding Customers With the Same Offer Is Not “Marketing” Read More »
